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Apr 20, 2024
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GEM-301 Customer Development, Retention and Marketing
(3 cr.)
Repeatable for Credit: No
Current trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.
Prerequisites: take GEM-101 and GEM-201 , and take either BUMKG-330 or HT-344
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