The Bachelor of Science in Digital Marketing Technology is the first of its kind in this emerging field. The digitization of communications has created a fundamental switch that places technology at the heart of the process of marketing communications. New careers are emerging, and few people possess the required educational background to thrive in this new field.
Digital marketing technology falls broadly into the field of “Informatics,” which is the study of how users and systems interact to accomplish goals. The program takes a multidisciplinary approach featuring content, design, development, and distribution.
The heart of the curriculum is in areas of web technology and enterprise technology systems. Courses in software and web applications, marketing, design, production, and analytics provide a cross-disciplinary approach to prepare students for a broad range of careers where the job titles are just emerging and will be constantly changing and growing in the foreseeable future.
Businesses realize the importance of hiring people who understand both process and technology, which results in a hot job market where talent is limited, jobs are abundant, and salaries are high. This program prepares students for this job market and to grow as it changes.
|Total for graduation
|| 40-41 credits
|| 78-81 credits
Racial and Ethnic Studies (6 credits*)
Three credits must be selected from RES-A.
Global Perspective (6 credits*)
Complete a program of university-approved work or study abroad, or 6 credits of global perspective approved courses.
General Education (40-41 credits*)
Communication Skills (9 credits)
Courses must be selected from the list of approved social responsibility and ethical reasoning courses, which includes a wide array of disciplines (e.g., ethics and government, literature, science and society, wellness) and a variety of pedagogical methods (e.g., case studies, small group discussions, service learning, lectures, reading assignments, and activity courses):
Analytical Reasoning and Natural Sciences (10-11 credits)
Students are required to take a 4 credit Natural Science with a lab.
Arts and Humanities (6 credits)
Courses must be from two or more areas including art history, creative arts, foreign language and culture, history, literature, music appreciation, performing arts, and philosophy.
Social and Behavioral Sciences (6 credits)
Courses must be from two or more areas including anthropology, economics, geography, political science, psychology, and sociology.
Cross-disciplinary Issues (3 credits)
Courses must be selected from the list of approved cross-disciplinary issues courses.
Social Responsibility and Ethical Reasoning (3 credits)
Courses must be selected from the list of approved social responsibility and ethical reasoning courses.
Selectives (3 credits)
Course may be selected from the list of approved social responsibility and ethical reasoning courses.
Major Studies (78-81 credits)
Professional Technology Core (40-41 credits)
*CI Students employed in the field should consult with Program Director if a coop is not a valid option.
Professional Management Core (21 credits)
Selectives (17-19 credits)
Selectives can come from approved minors, transfer credits, or other related areas of focus with program director’s approval. Credits from the following UW-Stout subject areas would satisfy elective credits without program director approval: BUACT, BUMGT, BUMKG, CMG, CS, ICT, INMGT, ITM, DES, MATH, PHOTO, STAT.
* 17-19 credits is the minimum number required to get to total program credits of 120.