The Bachelor of Science in Digital Marketing Technology is the first of its kind in this emerging field. The digitization of communications has created a fundamental switch that places technology at the heart of the process of marketing communications. New careers are emerging, and few people possess the required educational background to thrive in this new field.
Digital marketing technology falls broadly into the field of “Informatics,” which is the study of how users and systems interact to accomplish goals. The program takes a multidisciplinary approach featuring content, design, development, and distribution.
The heart of the curriculum is in areas of web technology and enterprise technology systems. Courses in software and web applications, marketing, design, production, and analytics provide a cross-disciplinary approach to prepare students for a broad range of careers where the job titles are just emerging and will be constantly changing and growing in the foreseeable future.
Businesses realize the importance of hiring people who understand both process and technology, which results in a hot job market where talent is limited, jobs are abundant, and salaries are high. This program prepares students for this job market and to grow as it changes.
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