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Dec 14, 2024
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CMG-351 Cross-Media Personalization
3 cr.
Repeatable for Credit: No
Software, systems and processes used to plan and produce personalized and integrated cross-media (Web, print, e-mail, mobile, digital media) marketing/promotion campaigns. Databases, layout issues, dynamic content (text, images, charts and graphs), scripting, automation, variable data digital printing and personalization, through design platforms and web storefront interaction.
Prerequisites: take CMG-251 and ICT-375
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