May 16, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED]

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SRVM-354 Services Marketing Management-Ht

3 cr.
Repeatable for Credit: No
Marketing management concepts, issues and terminology unique to the service sector. Strategies used by service marketers will be analyzed and contrasted with other economic sectors.
Prerequisites: take HT-344  or BUMKG-330  


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