Mar 28, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-308 Marketing for Non-Profit Organizations


(2 cr.)
Repeatable for Credit: No
Strategic marketing planning process, marketing audit, marketing strategy development, positioning concept, market research, marketing mix, communication strategies and ethical issues for nonprofit organizations.
Must be Sophomore level or higher



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