Mar 28, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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SRVM-354 Services Marketing Management-Ht


(3 cr.)
Repeatable for Credit: No
Marketing management concepts, issues and terminology unique to the service sector. Strategies used by service marketers will be analyzed and contrasted with other economic sectors.
Prerequisites: take HT-344  or BUMKG-330  



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