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May 03, 2024
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CMG-495 Cross-Media Seminar
(3 cr.)
Global Perspective
Repeatable for Credit: Yes
Overview of the graphic communications industry; its size, market segments, profitability and organization. Research and analysis of company annual reports. Strategic planning, management and leadership, industry trends and forecasts, trade organizations, news and other information sources. Impact of technology, global issues, and competing information distribution channels.
Must be Senior level or higher
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