Jan 17, 2021  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED]

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GCOM-351 Cross-Media Campaigns


(3 cr.)
Repeatable for Credit: No
Software, systems and processes used to plan and produce personalized and integrated cross-media (Web, print, e-mail, mobile, PDF, eBook, and other digital media) marketing/promotion campaigns. Databases, layout issues, dynamic content (text, images, charts and graphs), scripting, automation, variable data digital printing and personalization, design platforms and web storefront interaction.
Prerequisites: take GCOM-251  



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