Nov 28, 2021  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED]

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PSYC-377 Consumer Psychology


(3 cr.)
Repeatable for Credit: No
Psychological principles and theories from the areas of motivation, perception, learning, attitude, information processing, personality, groups, organizational psychology, and environmental psychology are applied to the understanding of consumer behavior, consumer problems, and their solution.
Prerequisite: Take PSYC-110  



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