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Apr 25, 2024
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BUMKG-425 Principles of Mobile Marketing (3 cr.) Repeatable for Credit: No How mobile marketing is defining business today, including strategy, tracking return on investment (ROI), advertising, applications and mobile websites. Text messaging, quick response (QR) codes, consumer interactions with mobile devices, and the laws and ethics of mobile marketing are explored. Prerequisites: take BUMKG 330 and ICT 103
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