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Nov 26, 2024
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BUMKG-746 Strategic Marketing for Entrepreneurs
3 cr.
Repeatable for Credit: No
Techniques used by entrepreneurial organizations to make strategic marketing decisions with emphasis on innovative approaches to marketing concepts using social media, the Internet, and quantitative and qualitative data analysis of consumer markets. Outcomes include a written economic analysis, business model and synthesized marketing plan for an existing or proposed organization.
Must be admitted to the graduate professional development certificate: Entrepreneurship and Innovation
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