Mar 26, 2023  
2014-2015 Undergraduate Bulletin 
2014-2015 Undergraduate Bulletin [ARCHIVED]

Marketing and Business Education, B.S.

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Are you creative and like to direct and plan activities for others? Are you interested in enhancing your knowledge and skills to better express your passion for marketing and business? UW-Stout’s Marketing and Business Education program combines all of these interests into one program.

The disciplines of marketing and business contribute significantly to the intellectual and career development of students in an age of innovation and invention. Graduates of the program will be prepared to teach in middle, secondary and eventually post-secondary classrooms. Graduates are also prepared to enter careers in business and industry that expand on their real-world experience.

The program is also offered with a distance option for geographically bound students seeking Career and Technical Education certification.

General Requirements
Bachelor of Science

Total for graduation 120-138 credits  
General Education 40 credits  
Major Studies 80-98 credits  

Although it is not a requirement for graduation, students should be aware of the fact that they must acquire a minimum of 4,000 hours of occupational experience before they can be certified to teach Marketing in Wisconsin. Students enter the program with “pre-education” status. Earning a 2.75 or better grade point average and passing a required skills test will formally move them into the Marketing Education program.

Note: Students are required to maintain a 2.75 grade point average throughout the marketing education program. Grade point of 2.0 (C) or better is required in each designated * course prior to student teaching.

Program Requirements

General Education

40 credits required

Analytic Reasoning and Natural Sciences (10 credits)


Both Life and Physical Science courses (including one lab course) are required for teacher licensure.

Arts and Humanities (6 credits)

  • LIT-XXX Any Literature (1.00-3.00 cr.)
  • XXX-XXX Any creative or performing arts (1.00-3.00 cr.)
  • Remaining course must be selected from areas including art history, creative arts, foreign language and culture, history, music appreciation, performing arts or philosophy.

Social and Behavioral Sciences (6 credits)

Social Responsibility and Ethical Reasoning (3 credits)

Major Studies - On Campus

80-98 credits

Professional Education

Business Administration Minor/Business Education Program ■
Marketing Education Program ▲

Related Technical Courses

Major Studies - Distance Delivery

80-98 credits

Professional Education

Required for Business Education Licensure ▼
Required for Marketing Education Licensure ♦
Required for Business and Marketing Dual Licensure ‡

Related Technical Courses

Selectives (2-8 credits)

Choose from a list of selectives approved by the adviser.

Teacher Education Requirements

Students proceed through a series of three benchmarks as they move toward licensure.

Benchmark I: Acceptance into Teacher Education

Teacher education students will begin fulfilling their requirements for Benchmark I as they complete their first 40 credits. Detailed information is online at:

Benchmark II: Application for Student Teaching

Benchmark II must be completed prior to student teaching. Detailed information is online at:

  • Complete Application for Student Teaching form
  • Maintain a 2.75 grade point average
  • Pass Content Knowledge Exam (Praxis II)
  • Receive clearance through an updated background check
  • Complete a satisfactory tuberculosis (TB) test
  • Receive satisfactory portfolio assessment by faculty
  • Receive satisfactory rating on Benchmark II Student Interview
  • Submit copies of resume to the School of Education prior to student teaching

Benchmark III: Program Completion

Benchmark III must be completed before you can be recommended for licensure. Detailed information is online at:

  • Complete electronic portfolio and receive a basic or higher proficiency level of assessment
  • Complete all program coursework
  • Meet all program-specific requirements
  • Student teach at two levels: Middle School and High School.
  • Receive a satisfactory student teaching assessment

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