Golf Enterprise Management Specialization

Intended Outcome

Students will be able to:

1. Understand major trends in the golf industry, including tourism, consumer interests, course ownership and management, and golf retail business.
2. Distinguish missions of principal national and international associations in the golf industry.
3. Understand golf facility operations from perspectives of resort, private, municipal, and daily fees courses.
4. Understand basic business principles as applicable to golf enterprise management.
5. Understand issues and strategies for developing new customers and retention of past customers of golf operations.
6. Develop basic golf skills.
7. Integrate the knowledge and skills obtained in the courses in the Golf Enterprise Management specialization through a practical experience in the golf industry.

Based upon the selective courses chosen the student will be able to:

8. Explain the concepts of raising, allocating and controlling capital for business entities; analyze the income tax system and its relevance with business decisions; analyze financial data to make investment decisions.
9. Develop a business plan that addresses the strategies required to start a small business including legal and financial aspects.
10. Demonstrate an understanding of the retail, wholesale, advertising, channels of distribution from perspectives of manufacturer to customer.
11. Analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed.
12. Integrate the principles of golf resort planning and operation from the aspects of the resort concept, master planning, environmental impact, facility design, maintenance and operational management.
13. Evaluate diversified natural and man-made background tourism elements (BTE) and the preservation and incorporation of these concepts for development of tourism destinations.
14. Understand management of golf club operations from perspectives of customer service for membership, personnel, marketing, and financing.
15. Evaluate the factors involved in developing and managing a golf property including the feasibility, financing, appraisal, leases, purchase agreements and management contracts.
16. Develop interpersonal communication attitudes and skills for effective business practices.
17. Understand consumer behavior from the perspectives of psychological theories and principles.
18. Understand basic public relations strategies for community, employee, customer, and media applications.
19. Understand theories and techniques for effective management of personnel.
20. Examine the environment in which service operations such as golf operate from the perspective of both the customer and operations management.
21. Analyze the service management strategies used in the golf industry as contrasted with other economic sectors.
22. Evaluate how national and cultural constraints and expectations impact planning, execution, and evaluation of service quality in the golf industry.

Learning Activity

Evaluation

*Successful completion of required courses with a grade of “C”or better.
**Successful completion of co-op or internship with a grade of “C” or better. The student will be evaluated by the employer and a faculty mentor. The student will complete a final report that provides a general overview of the golf enterprise venue including its policies and procedures, a description of the job duties performed, the relationship of the courses in the specialization to the experience and a self evaluation of performance in the position.
***Successful completion of selective courses with a grade of “C”or better.