The Digital Marketing Minor offers a unique educational experience for students who want to excel in the digital world of marketing. The minor is designed to give the students a competitive advantage with the skills needed to compete in the fast-changing business world, where most companies are using technology to reach their consumers. This competitive advantage, gained by digital marketing skills, enables the student to hit the ground running in their dream marketing job. Incorporated in the program are the courses related to business administration, marketing, digital technology, and information and communication technology. Technical report writing, data analysis, interpersonal communication skills are taught as a part of the curriculum. Experimental design and experiential learning stressed across the curriculum.