Go to program website
Introduction
Master of Science Degree Successful leadership of hospitality and tourism organizations requires understanding needs, wants and desires of customers in order to thrive in an ultra-competitive global economy. Students enrolled in the Hospitality Strategy Program focus on integrating hospitality data analytics and traditional management strategy to deliver contemporary hospitality experiences required by ever-changing consumers. Graduates possess the necessary skills that convert managerial understanding into strategic, consumer-focused leadership.
Admission
For the emerging industry leader with industry experience, an undergraduate or graduate degree from an accredited institution of higher education is required along with a professional résumé (no longer than two pages) demonstrating relevant experience in consumer-facing decision-making roles; a TOEFL score as outlined by the Graduate School for international students; one professional letter of recommendation; a one-page professional, personal statement that presents the candidate’s understanding of consumer strategy. If requirements for program admission are not met, a team of instructional faculty within the School of Hospitality Leadership will determine special admit status using an appropriate evaluative technique as determined by the faculty.
Degree Requirements
Customized instruction curriculum will be delivered in eight-week online sessions. The modules contain 10 sequential courses (30 credits), allowing for completion in 18 months.
Return to: