Mar 29, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED]

Sales & Marketing Minor


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A sales & marketing minor prepares graduates to enter the world of business focused on sales and marketing knowledge. A minor in sales & marketing complements major degree programs across the spectrum. Students will gain sales and marketing knowledge to be successful by giving them an edge over the competition as a selling professional, territory manager, market developer, and many other aspects relating to sales in all industries.

Core (9 credits)


Required courses for The Sales and Marketing Minor

  1. BUMKG 330 Principles of Marketing
    (3 cr.)
  2. BUMKG 334 Professional Selling and Market Development
    (3 cr.)
  3. BUMKG 335 Sales Management
    (3 cr.)

Selectives (9 credits)


Selective courses (choose 3 courses from the following list to equal 9 credits) for The Sales and Marketing Minor.

DES 101 Design Thinking in Society (3 cr.)

OR

DES 150 Introduction to Sustainable Design and Development (3 cr.)

OR

DES 220 Introduction to 2D Digital Imaging (3 cr.)

BUMGT 235 Mangement Ethics (3 cr.)

BUMKG 350 Digital Marketing Strategy and Practice (3 cr.)

BUMKG 370 Integrated Marketing Communications (3 cr.)

BUMKG 391 Principles of Social Media Marketing Management (3 cr.)

BUMKG 425 Principles of Mobile Marketing (3 cr.)

BUMKG 436 Marketing Management (3 cr.)

BUMKG 479 Marketing Research (3 cr.)

INMGT 482 Business Analytics (3 cr.)

PSYC 377 Consumer Psychology (3 cr.)

Or other course(s) approved by the minor advisor.

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