Dec 05, 2025

2025-2026 Undergraduate Bulletin

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2025-2026 Undergraduate Bulletin

Digital Marketing Technology, B.S. Sequence

Print Program Plan (opens a new window) |

Suggested Four Year Program Plan

Total Program Credits: 120

First Year (29 credits)

Fall Semester (14 credits)

ENGL-101 Composition 1 (3 cr.) or
ENGL-101HON Honors Composition 1 (3 cr.)
MATH-118 Concepts of Mathematics (4 cr.) (or higher)
DMT-101 Introduction to Digital Marketing Technology (1 cr.)
ICT-103 Problem-Solving with Information Communication Technologies (3 cr.) (recommended) or
Course Selective-1 : Cross-disciplinary Issues (3 cr.)
PHOTO-110 Mobile Device Photography: Visual Literacy and Image Narrative (3 cr.) (recommended) or
Course Selective-2 : Arts and Humanities (3 cr.)

Spring Semester (15 credits)

ENGL-102 Composition 2 (3 cr.) or
ENGL-102HON Honors Composition 2 (3 cr.)
STAT-130 Elementary Statistics (3 cr.) or
STAT-320 Statistical Methods (3 cr.)
COMST-100 Fundamentals of Communication (3 cr.)
GCOM-141 Graphic Communications (3 cr.)
ICT-255 Data Essentials: Navigating Relational Databases in Business (3 cr.)

Second Year (31 credits)

Fall Semester (16 credits)

Course Selective-1 : General Education (3 cr.)
Course Selective-2 : Natural Science w/ Lab (4 cr.)
BUMKG-230 Principles of Marketing (3 cr.)
DMT-275 Web Production and Distribution (3 cr.)
ICT-215 Cybertechnology Ethics (3 cr.)

Spring Semester (15 credits)

Course Selective-1 : General Education (3 cr.)
Course Selective-2 : General Education (3 cr.)
DMT-311 Information and Communication Technologies Analytics (3 cr.)
ICT-305 Information Systems for Enterprise (3 cr.)
BUACT-206 Introduction to Financial Accounting (3 cr.)

Third Year (31 credits)

Fall Semester (15 credits)

Course Selective-1 : Professional Technology Core (3 cr.)
BUMKG-350 Digital Marketing Strategy and Practice (3 cr.) or
BUMKG-391 Principles of Social Media Marketing Management (3 cr.)
CS-141 Introduction to Programming (3 cr.)
DMT-300/400 Special Topics in Digital Marketing Technology (3 cr.)
ICT-355 ICT Systems Analysis and Design (3 cr.)

Spring Semester (15 credits)

Course Selective-1 : General Education (3 cr.)
BUINB-260 International Business (3 cr.)
DMT-475 Dynamic Web Technologies (3 cr.)
Course Selective-2 : DMT Selective (3 cr.)
INMGT-365 Project Management (3 cr.)

Summer Session (1 credit)

DMT-449 Cooperative Education Experience (1 cr.)

Fourth Year (30 credits)

Fall Semester (15 credits)

DMT-485 Search Engine Optimization (3 cr.)
Course Selective-1 : General Education (3 cr.)
Course Selective-2 : Professional Technology Core (3 cr.)
Course Selective-3 : Professional Technology Core (3 cr.)
Course Selective-4 : Professional Management Core (3 cr.)

Spring Semester (15 credits)

ICT-405 Enterprise Technology Seminar (3 cr.)
Course Selective-1 : Professional Technology Core (3 cr.)
Course Selective-2 : Professional Technology Core (3 cr.)
Course Selective-3 : Professional Technology Core (3 cr.)
Course Selective-4 : Professional Management Core (3 cr.)