Business Administration, B.S. (Integrated Marketing & Sales Management Concentration)

Integrated Marketing & Sales Management (26-27 credits)

Graduates with the Integrated Marketing and Sales Management Concentration will be able to recognize the opportunities and benefits of the marketing and sales field and the contribution to business success.

• BUMKG-334 Professional Selling and Market Development (3 cr.)
• BUMKG-335 Sales Management (3 cr.)
• BUMKG-350 Digital Marketing Strategy and Practice (3 cr.)
• BUMKG-370 Integrated Marketing Communications (3 cr.)
• BUMKG-391 Principles of Social Media Marketing Management (3 cr.)
• ICT-255 Data Essentials: Navigating Relational Databases in Business (3 cr.) (Requires Prerequisite course of ICT-103 or INMGT-201)

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• BUACT-312 Cost Accounting (3 cr.) or
• BUACT-320 Income Tax Accounting (3 cr.) or
• BUACT-335 Accounting for Management Decisions (3 cr.)

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• BULGL-319 Business Law II (3 cr.) or
• BULGL-401 Legal, Ethical and Risk Issues for Managers (3 cr.) or
• PM-365 Principles of Real Estate (3 cr.)

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• PSYC-382 Human Resource Management (3 cr.) or
• PSYC-403 Management of Employee Reward Systems (3 cr.) or
• PSYC-485 Recruitment & Selection of Human Resources (3 cr.) or
• RC-381 Principles of Occupational Risk Control/Safety (2-3 cr.) or
• TRHRD-360 Foundations of Talent Development (3 cr.)