Marketing & Business Education, B.S. (Marketing Education Concentration)

COMST, CTE, EDUC, ENGL, MBE, SPED, RDGED Designated courses require a “C” or better to count for the program.

Major Requirements (80 credits)

Professional Education (44 Credits)

All courses require a “C” or better.

$ background check needed

*Must be accepted into the School of Education prior to enrollment.

CTE-101 Introduction to Teaching CTE in K-12 Setting (3 cr.)
CTE-212 CTE K-12 Pre-Student Teaching I in Program Subject Area (1 cr.) $
CTE-302 Principles of Career and Technical Education (2-3 cr.) (Accelerated Program Option)
CTE-312 Pre-Student Teaching in PK-12 CTE Subject Area (1 cr.) *
CTE-360 Coordination of Work-based Learning (WBL) Programs (3 cr.) (Accelerated Program Option)
CTE-405 Teaching Methods in Career and Technical Education (3 cr.)
CTE-438 Course Construction in Career and Technical Education (3 cr.) * (Accelerated Program Option)
CTE-440 Instructional Evaluation in Career and Technical Education (2 cr.) *
CTE-455 Emerging Practices in K-12 Career and Technical Education (3 cr.) (Accelerated Program Option)
EDUC-303 Educational Psychology (3 cr.)
EDUC-390 Laboratory and Classroom Management (3 cr.)
RDGED-382 Content Area Reading (2 cr.) *
SPED-430 Inclusion of Students with Exceptional Needs (3 cr.)
Take one or a combination of the following for a total of 12 credits:
MBE-419 Business Education Student Teaching (2-16 cr.) (12 credits; 6 credits if taken with MBE-409 )
MBE-409 Marketing Education - Student Teaching (2-16 cr.) * (6 credits, must take with 6 credits of MBE-419 )
MBE-488 Marketing Education-Internship (8-16 cr.) * (12 credits for marketing only concentration; 6 credits if declaring both concentrations - 6 in marketing and 6 in business)

Technical Core (36 credits)

BUACT-206 Introduction to Financial Accounting (3 cr.)
BUACT-207 Introduction-Corporate and Managerial Accounting (3 cr.)
BUINB-260 International Business (3 cr.) or
BUINB-485 International Marketing (3 cr.)
BULGL-318 Business Law I (3 cr.) or
BULGL-401 Legal, Ethical and Risk Issues for Managers (3 cr.)
BUMGT-204 Principles of Management (3 cr.)
BUMGT-480 Entrepreneurship: Small Business Planning (3 cr.)
BUMKG-230 Principles of Marketing (3 cr.)
BUMKG-334 Professional Selling and Market Development (3 cr.)
BUMKG-370 Integrated Marketing Communications (3 cr.)
BUMKG-391 Principles of Social Media Marketing Management (3 cr.) or
BUMKG-479 Marketing Research (3 cr.)
ECON-215 Principles of Microeconomics (3 cr.)
ICT-103 Problem-Solving with Information Communication Technologies (3 cr.)

Marketing & Business Related Electives (6 credits)

BUACT-201 Financial-Managerial Accounting (3 cr.)
BUACT-206 Introduction to Financial Accounting (3 cr.)
BUACT-207 Introduction-Corporate and Managerial Accounting (3 cr.)
BUACT-312 Cost Accounting (3 cr.)
BUACT-320 Income Tax Accounting (3 cr.)
BUACT-335 Accounting for Management Decisions (3 cr.)
BUACT-410 Manufacturing Cost Analysis (3 cr.)
BUFIN-227 Financial Wellness (3 cr.)
BUFIN-340 Business Finance (3 cr.)
BUINB-260 International Business (3 cr.)
BUINB-338 International Logistics (3 cr.)
BUINB-485 International Marketing (3 cr.)
BULGL-318 Business Law I (3 cr.)
BULGL-319 Business Law II (3 cr.)
BULGL-375 Employment Law (3 cr.)
BULGL-401 Legal, Ethical and Risk Issues for Managers (3 cr.)
BUMGT-100 Introduction to Business Administration (1 cr.)
BUMGT-204 Principles of Management (3 cr.)
BUMGT-220 Sustainability Reporting (3 cr.)
BUMGT-235 Management Ethics (3 cr.)
BUMGT-490 Strategic Management and Business Policy (3 cr.)
BUMIS-333 Management Information Systems - Decision Support Systems (3 cr.)
BUMKG-335 Sales Management (3 cr.)
BUMKG-370 Integrated Marketing Communications (3 cr.)
BUMKG-385 Target Marketing (3 cr.)
BUMKG-391 Principles of Social Media Marketing Management (3 cr.)
BUMKG-425 Principles of Mobile Marketing (3 cr.)
BUMKG-436 Marketing Management (3 cr.)
BUMKG-479 Marketing Research (3 cr.)
BURTL-105 Introduction to Retail Merchandising & Management (1 cr.)
BURTL-127 Basic Merchandising (3 cr.)
BURTL-212 Trend Tracking and Forecasting (3 cr.)
BURTL-229 Visual Merchandising (3 cr.)
BURTL-327 Store Management (3 cr.)
BURTL-390 Merchandise Planning and Control (4 cr.)
BUSCM-100 Introduction to Supply Chain Management (1 cr.)
BUSCM-338 Principles of Logistics (3 cr.)
BUSCM-437 Procurement, Sourcing and Supply Chain Management (3 cr.)
BUSCM-458 Negotiation and Contracts (3 cr.)
CS-141 Introduction to Programming (3 cr.)
CS-144 Computer Science I (4 cr.)
CS-145 Computer Science II (4 cr.)
DMT-275 Web Production and Distribution (3 cr.)
EDUC-204 Introduction to Digital Fabrication Laboratories (Fab Labs) (3 cr.)
GCOM-141 Graphic Communications (3 cr.)
GEM-211 Customer Experience Management (3 cr.)
GEM-301 Customer Development, Retention and Marketing (3 cr.)
HT-100 Introduction to Hospitality (2 cr.)
HT-252 Professionalism (3 cr.)
HT-254 Services Marketing (3 cr.)
HT-261 Hospitality Employee Relations (3 cr.)
HT-345 Hospitality Sales (3 cr.)
HT-348 Customer Management (3 cr.)
HT-391 Principles of Social Media Marketing Management (3 cr.)
HT-396A Social Media Marketing Management (3 cr.)
HT-442 Trade Show Management (3 cr.)
HT-445 Event Management (3 cr.)
HT-457 Hospitality Management Strategies (3 cr.)
MBE-349 Cooperative Education Experience (1 cr.)
MBE-365 Integrated Software Applications for Instruction (3 cr.)
MBE-397 Field Experience - Elective (1 cr.)
PM-365 Principles of Real Estate (3 cr.)
PM-371 Commercial/Residential Property Development and Management (3 cr.)
PM-391 Real Estate Appraisal (3 cr.)
PM-430 Real Estate Law (3 cr.)

Vocational Certification

This is an add-on certification - A student who wishes to become certifiable to teach an advanced level occupational skills course in Wisconsin must complete this degree program, a course in Principles of Career and Technical Education, and a course in Organization and Administration of Cooperative Education Programs. The student must also have a minimum of 4,000 hours of related work experience. (Work hours may be completed after graduation as this is an add-on license)

reference: Wisconsin PI 34.084

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