Cross-Media Graphics Management, B.S.

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Introduction

UW-Stout’s Bachelor of Science Degree program in Cross-Media Graphics Management prepares managers and leaders for the graphic communications industry. Cross-media campaigns often include printed direct mail, email blasts, response web microsites, social media integration and may utilize mobile technology to trigger related online content. Cross-media graphics projects are often data-driven to produce personalized content for each recipient, making it more relevant and effective. The major covers all phases of the graphics process-from design, through production and delivery of these products and services and prepares graduates for a wide variety of positions across the entire industry.

Through intensive hands-on learning experiences in a laboratory environment, the program addresses the skills and understanding necessary for students to succeed in the global media marketplace. A strong emphasis is placed on the application of theory and laboratory experience to the solution of real world problems. This program will prepare leaders with the ability to respond aggressively to the needs of the marketplace; to apply research and theory to the development of marketable media products and services using efficient processes; and to design with an awareness of the realities of the manufacturing process, cost, environment and needs of the customer and society.

Students involved in Cross-Media Graphics Management complete an industrial work experience (co-op) of three-to-eight months in the graphic communications industry to gain practical experience before they graduate and to bridge the gap from the academic classroom and laboratories of the university to the real world of work.

Well-rounded professionals are produced by a balanced curriculum made up of the following components: general education; professional management studies; graphics technology; and an elective emphasis area.

A related student professional organization complements the classroom and laboratory experiences encountered by Cross-Media Graphics Management students. The Stout Typographical Society (STS) runs a graphics production business - designing and printing projects for the campus and community. Members apply what they’ve learned in the classroom to real production projects and develop leadership skills by managing club operations. Each spring STS members plan a three- or four-day field trip to visit graphics companies in the region.

The Cross-Media Graphics Management program is accredited by the Accrediting Council for Collegiate Graphic Communications (ACCGC).

General Requirements
Bachelor of Science Degree