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2016-2017 Undergraduate Bulletin [ARCHIVED]
Digital Marketing Technology, B.S.
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 Return to: Academic Programs/Majors
The Bachelor of Science in Digital Marketing Technology is the first of its kind in this emerging field. The digitization of communications has created a fundamental switch that places technology at the heart of the process of marketing communications. New careers are emerging, and few people possess the required educational background to thrive in this new field.
Digital marketing technology falls broadly into the field of “Informatics,” which is the study of how users and systems interact to accomplish goals. The program takes a multidisciplinary approach featuring content, design, development, and distribution.
The heart of the curriculum is in areas of web technology and enterprise technology systems. Courses in software and web applications, marketing, design, production, and analytics provide a cross-disciplinary approach to prepare students for a broad range of careers where the job titles are just emerging and will be constantly changing and growing in the foreseeable future.
Businesses realize the importance of hiring people who understand both process and technology, which results in a hot job market where talent is limited, jobs are abundant, and salaries are high. This program prepares students for this job market and to grow as it changes.
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Program Requirements
| Total for graduation |
120 credits |
| General Education |
40 credits |
| Major Studies |
80 credits |
Racial and Ethnic Studies (6 credits*)
Three credits must be selected from RES-A.
Global Perspective (6 credits*)
Complete a program of university-approved work or study abroad, or 6 credits of global perspective approved courses.
General Education (40 credits*)
Communication Skills (9 credits)
Courses must be selected from the list of approved social responsibility and ethical reasoning courses, which includes a wide array of disciplines (e.g., ethics and government, literature, science and society, wellness) and a variety of pedagogical methods (e.g., case studies, small group discussions, service learning, lectures, reading assignments, and activity courses):
Analytical Reasoning and Natural Sciences (10 credits)
Arts and Humanities (6 credits)
Courses must be from two or more areas including art history, creative arts, foreign language and culture, history, literature, music appreciation, performing arts, and philosophy.
Social and Behavioral Sciences (6 credits)
Courses must be from two or more areas including anthropology, economics, geography, political science, psychology, and sociology.
Contemporary Issues (3 credits)
Courses must be selected from the list of approved contemporary issues courses.
Social Responsibility and Ethical Reasoning (3 credits)
Courses must be selected from the list of approved social responsibility and ethical reasoning courses, which includes a wide array of disciplines (e.g., ethics and government, literature, science and society, wellness) and a variety of pedagogical methods (e.g., case studies, small group discussions, service learning, lectures, reading assignments, and activity courses).
Selectives (3 credits)
Course may be selected from the list of approved social responsibility and ethical reasoning courses.
Note:
*Students can select courses that count for more than one requirement within General Education (GE), Racial and Ethnic Studies (RES), and Global Perspectives (GLP).
Major Studies (80 credits)
Professional Technology Core (41 credits)
Professional Management Core (21 credits)
Elective Courses (18 credits)
Elective Courses can come from approved minors, transfer credits, or other related areas of focus with program director’s approval. Credits from the following UW-Stout subject areas would satisfy elective credits without program director approval: BUACT, BUMGT, BUMKG, CMG, CS, ICT, INMGT, ITM, DES, MATH, PHOTO, STAT.
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Return to: Academic Programs/Majors
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