Mar 05, 2021  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-330 Principles of Marketing


(3 cr.)
Repeatable for Credit: No
Application of current theories to market goods and services to selected markets. Includes role of marketing within a society and firm, marketing mix variables, developing marketing strategy, segmenting markets, and analyzing environmental factors that impact the marketing activities.



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