Oct 30, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-350 Digital Marketing Strategy and Practice


(3 cr.)
Repeatable for Credit: No
Development and growth of Internet marketing. An examination of e-business basics, business models, current and future trends, major issues, evaluation of model design and Internet marketing plans.



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