Jul 13, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

Add to Favorites (opens a new window)

BUMKG-385 Target Marketing


(3 cr.)
Repeatable for Credit: No
The study and application of methods used to identify viable market segments; use of demographic, psychographic and cultural research findings to successfully market products and services to various market segments.
Prerequisites: take BUMKG-330  



Add to Favorites (opens a new window)