Jul 08, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-391 Principles of Social Media Marketing Management


(3 cr.)
Repeatable for Credit: No
Review of social media marketing management and the impacts that social media has on marketing strategy, operational strategies, social technology business models, how the conversation economy impacts business, internal and external engagement practices, customer service and reputation management, along with privacy and legal considerations.
Prerequisites: take HT-344  or BUMKG-330  



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