Sep 19, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-436 Marketing Management


(3 cr.)
Repeatable for Credit: No
Comprehensive exploration and practical application of marketing activities used to create customer value and marketplace exchanges benefiting the organization and its stakeholders; planning and execution of conception, pricing, promotion, and distribution of ideas, goods, and/or services for an enterprise.
Prerequisites: take BUMKG-330  and BUACT-207  



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