Oct 30, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-479 Marketing Research


(3 cr.)
Repeatable for Credit: No
Experimental and survey techniques to secure information for successful marketing; primary and secondary sources; data collection, compilation and analysis methods; effective communication of conclusions and recommendations to management.
Prerequisites: take BUMKG-330  & either STAT 130 , STAT-320 , or STAT-331 



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