Jul 12, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED]

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BUMKG-370 Integrated Marketing Communications


(3 cr.)
Repeatable for Credit: No
Fundamentals of integrated marketing communications; integration of elements of the promotional mix, including advertising, sales promotions, public relations, online marketing, social media and other modern methods of marketing communication.
Prerequisites: take BUMKG-330  



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